Narrative packaging in image branding on sales among start-up business in Ateneo de Iloilo-SMCS / by Keira Nicole S. Solidum, Marcia Elyanna L. Vargas, Gwen Audrey P. Betita, Aurelio Rogelio U. Garcia-Ramos, IV., Matthew Theodore E. Borja, & Matthew Thomas L. Del Rosario.
Contributor(s): Solidum, Keira Nicole S | Vargas, Marcia Elyanna L | Betita, Gwen Audrey P | Garcia-Ramos, Aurelio Rogelio U., IV | Borja, Matthew Theodore E | Del Rosario, Matthew Thomas L.
Publisher: [Iloilo City] : [Ateneo de Iloilo], c2025Description: 71 p.Subject(s): Business planning | Branding (Marketing) | Business--Narrative packagingDDC classification: Ref 373.07 N1678 2025 Summary: This research investigates the impact of narrative packaging on image branding on sales among start-up businesses in Ateneo de Iloilo—Santa Maria Catholic School. The study addressed the lack of research on the effectiveness of narrative packaging, particularly in the context of local start-up businesses. The research problem focuses on determining the effectiveness of narrative packaging, specifically examining the level of impression among Ateneo de Iloilo students and comparing the use of narrative packaging to standard packaging. The study utilized a true experimental posttest-only design with two groups: one receiving the intervention (narrative packaging) and one control group (standard packaging). Data was collected through a researcher-made survey questionnaire administered to students who purchase products from the researchers' start-up business. The data was analyzed using the Mann-Whitney U Test to compare the mean difference in the level of impression between the two groups. The findings of this study are expected to provide valuable insights for start-up business owners, marketing departments, students, and future researchers interested in the impact of narrative packaging on sales and image branding. The results of this study show that there is indeed a significant difference in the use of narrative packaging between the standard packaging in terms of image branding on sales among start-up businesses in Ateneo de Iloilo.| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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High School Library | High School Library | Filipiniana | Ref 373.07 N1678 2025 (Browse shelf) | 1 | Checked out | 06/01/2026 | HSD-167 |
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This research investigates the impact of narrative packaging on image branding on sales among start-up businesses in Ateneo de Iloilo—Santa Maria Catholic School. The study addressed the lack of research on the effectiveness of narrative packaging, particularly in the context of local start-up businesses. The research problem focuses on determining the effectiveness of narrative packaging, specifically examining the level of impression among Ateneo de Iloilo students and comparing the use of narrative packaging to standard packaging. The study utilized a true experimental posttest-only design with two groups: one receiving the intervention (narrative packaging) and one control group (standard packaging). Data was collected through a researcher-made survey questionnaire administered to students who purchase products from the researchers' start-up business. The data was analyzed using the Mann-Whitney U Test to compare the mean difference in the level of impression between the two groups. The findings of this study are expected to provide valuable insights for start-up business owners, marketing departments, students, and future researchers interested in the impact of narrative packaging on sales and image branding. The results of this study show that there is indeed a significant difference in the use of narrative packaging between the standard packaging in terms of image branding on sales among start-up businesses in Ateneo de Iloilo.
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