| 000 -LEADER |
|---|
| fixed length control field |
02385nam a2200229 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Ref 373.07 N1678 2025 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Narrative packaging in image branding on sales among start-up business in Ateneo de Iloilo-SMCS / |
| Statement of responsibility, etc. |
by Keira Nicole S. Solidum, Marcia Elyanna L. Vargas, Gwen Audrey P. Betita, Aurelio Rogelio U. Garcia-Ramos, IV., Matthew Theodore E. Borja, & Matthew Thomas L. Del Rosario. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
[Iloilo City] : |
| Name of publisher, distributor, etc. |
[Ateneo de Iloilo], |
| Date of publication, distribution, etc. |
c2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent/Page number |
71 p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This research investigates the impact of narrative packaging on image branding on sales among start-up businesses in Ateneo de Iloilo—Santa Maria Catholic School. The study addressed the lack of research on the effectiveness of narrative packaging, particularly in the context of local start-up businesses. The research problem focuses on determining the effectiveness of narrative packaging, specifically examining the level of impression among Ateneo de Iloilo students and comparing the use of narrative packaging to standard packaging. The study utilized a true experimental posttest-only design with two groups: one receiving the intervention (narrative packaging) and one control group (standard packaging). Data was collected through a researcher-made survey questionnaire administered to students who purchase products from the researchers' start-up business. The data was analyzed using the Mann-Whitney U Test to compare the mean difference in the level of impression between the two groups. The findings of this study are expected to provide valuable insights for start-up business owners, marketing departments, students, and future researchers interested in the impact of narrative packaging on sales and image branding. The results of this study show that there is indeed a significant difference in the use of narrative packaging between the standard packaging in terms of image branding on sales among start-up businesses in Ateneo de Iloilo. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| PROGRAM TYPE |
Social Sciences (how people live and work in society; law, government and institutions) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business--Narrative packaging. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Solidum, Keira Nicole S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Vargas, Marcia Elyanna L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Betita, Gwen Audrey P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Garcia-Ramos, Aurelio Rogelio U., IV. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Borja, Matthew Theodore E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS |
|---|
| Personal name |
Del Rosario, Matthew Thomas L. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Classification |
|
| Item type |
Book |
