Marketing strategy : text and cases / O.C. Ferrell and Michael D. Hartline (Record no. 2518)

000 -LEADER
fixed length control field 00622nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190409s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-4698-85-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 6th ed.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cir 658.8 F4138 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Ferrell , O.C.
245 #0 - TITLE STATEMENT
Title Marketing strategy : text and cases / O.C. Ferrell and Michael D. Hartline
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philippines
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Cengage Learning Asia Pte Ltd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2015.
300 ## - PHYSICAL DESCRIPTION
Extent 587 p.
526 ## - STUDY PROGRAM INFORMATION NOTE
PROGRAM TYPE Technology and Applied Science (medicine, engineering, agriculture, home economics, radio, TV, and aviation)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Management -- Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
          Circulation High School Library High School Library Senior High School 2019-04-09 Library budget 848.00 6943 Cir 658.8 F4138 2015 HS6943 2022-11-25 1048.00 2019-04-09 Book