Marketing strategy : text and cases / O.C. Ferrell and Michael D. Hartline (Record no. 2518)
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000 -LEADER | |
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fixed length control field | 00622nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190409s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-981-4698-85-6 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 6th ed. |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | Cir 658.8 F4138 2015 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Preferred name for the person | Ferrell , O.C. |
245 #0 - TITLE STATEMENT | |
Title | Marketing strategy : text and cases / O.C. Ferrell and Michael D. Hartline |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Philippines |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Cengage Learning Asia Pte Ltd. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | c2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 587 p. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
PROGRAM TYPE | Technology and Applied Science (medicine, engineering, agriculture, home economics, radio, TV, and aviation) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- Management -- Case studies. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- Management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartline, Michael D. |
942 ## - ADDED ENTRY ELEMENTS | |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Item type |
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Circulation | High School Library | High School Library | Senior High School | 2019-04-09 | Library budget | 848.00 | 6943 | Cir 658.8 F4138 2015 | HS6943 | 2022-11-25 | 1048.00 | 2019-04-09 | Book |