Lee, Nancy R.
Social marketing : influencing behaviors for good / Nancy R. Lee and Philip Kotler - Singapore SAGE Publications Asia-PacificPte Ltd c2014. - 502 p.
978-1-4129-6157-8
Behavior modification.
Social marketing.
Cir 658.8 L5101 2014
Social marketing : influencing behaviors for good / Nancy R. Lee and Philip Kotler - Singapore SAGE Publications Asia-PacificPte Ltd c2014. - 502 p.
978-1-4129-6157-8
Behavior modification.
Social marketing.
Cir 658.8 L5101 2014