000			02159nam a2200217 4500
999			_c13129 _d13129
082			_aRef 373.07 Un22 2025
245			_aUnderstanding the pricing strategies of Atria Park District restaurants / _cby Fredriech D. Gulac, Lianne Frances B. Rosada, Adrianna Loraine H. Geonanga, Eliehs E'Marie A. Sona, Ysabela Frana G. Geolamin, & Dwyane Hector L. Barrientos.
260			_a[Iloilo City] : _b[Ateneo de Iloilo], _cc2025.
300			_a84 p.
520			_aThis study aimed to understand the pricing strategies of Atria Park District Restaurants and fill the knowledge gap in understanding what external factors influence these strategies. The study employed a qualitative instrumental case study that used a purposive sampling technique that determined established restaurants of more than two years and has identified four restaurants that served as respondents of the study. The responses were categorized into four key themes: Pricing Strategies Used by Restaurants, Considerations for Pricing Menu Products, Customer-Centric Approaches, and Adaptability and flexibility, with sub-themes that were generated for each through an inductive thematic analysis procedure. Based on these results, the pricing strategies used by these restaurants have different considerations to take when utilizing them in regards to their target market, the changes in the economy, the unique categories (or themes) that were interpreted from each of their responses, and other circumstances that influenced their decision-making processes in identifying their pricing strategies. In conclusion, the restaurants made use of several strategies and factors that formulated a blended pricing strategy that can be of benefit to Atria Park District Restaurants and aspiring business owners in the food service industry.
526			_a300-399
650			_aRestaurants--Prices.
650			_aRestaurants.
700			_aGulac, Fredriech D.
700			_aRosada, Lianne Frances B.
700			_aGeonanga, Adrianna Loraine H.
700			_aSona, Eliehs E'Marie A.
700			_aGeolamin, Ysabela Frana G.
700			_aBarrientos, Dwyane Hector L.
942			_2ddc _cBK