000			02385nam a2200229 4500
999			_c13128 _d13128
082			_aRef 373.07 N1678 2025
245			_aNarrative packaging in image branding on sales among start-up business in Ateneo de Iloilo-SMCS / _cby Keira Nicole S. Solidum, Marcia Elyanna L. Vargas, Gwen Audrey P. Betita, Aurelio Rogelio U. Garcia-Ramos, IV., Matthew Theodore E. Borja, & Matthew Thomas L. Del Rosario.
260			_a[Iloilo City] : _b[Ateneo de Iloilo], _cc2025.
300			_a71 p.
520			_aThis research investigates the impact of narrative packaging on image branding on sales among start-up businesses in Ateneo de Iloilo—Santa Maria Catholic School. The study addressed the lack of research on the effectiveness of narrative packaging, particularly in the context of local start-up businesses. The research problem focuses on determining the effectiveness of narrative packaging, specifically examining the level of impression among Ateneo de Iloilo students and comparing the use of narrative packaging to standard packaging. The study utilized a true experimental posttest-only design with two groups: one receiving the intervention (narrative packaging) and one control group (standard packaging). Data was collected through a researcher-made survey questionnaire administered to students who purchase products from the researchers' start-up business. The data was analyzed using the Mann-Whitney U Test to compare the mean difference in the level of impression between the two groups. The findings of this study are expected to provide valuable insights for start-up business owners, marketing departments, students, and future researchers interested in the impact of narrative packaging on sales and image branding. The results of this study show that there is indeed a significant difference in the use of narrative packaging between the standard packaging in terms of image branding on sales among start-up businesses in Ateneo de Iloilo.
526			_a300-399
650			_aBusiness planning.
650			_aBranding (Marketing).
650			_aBusiness--Narrative packaging.
700			_aSolidum, Keira Nicole S.
700			_aVargas, Marcia Elyanna L.
700			_aBetita, Gwen Audrey P.
700			_aGarcia-Ramos, Aurelio Rogelio U., IV.
700			_aBorja, Matthew Theodore E.
700			_aDel Rosario, Matthew Thomas L.
942			_2ddc _cBK