Essentials of marketing research / Joseph F. Hair, Jr., ... et al. 

 - New York, NY  McGraw-Hill Education  c2017. 
 - 414 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-259-25246-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>Cir 658.83 Es745 2017