Ferrell , O.C. <br/><br/>
Marketing strategy : text and cases / O.C. Ferrell and Michael D. Hartline 

 - Philippines  Cengage Learning Asia Pte Ltd.  c2015. 
 - 587 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-981-4698-85-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management -- Case studies.<br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>Cir 658.8 F4138 2015