Gamble, Michael W. Introducing mass communication / Michael W. Gamble and Teri Kwal Gamble - New York McGraw-Hill Book Company c1986. - 448 p. - McGraw-Hill series in mass communication . Includes bibliograpies and index. ISBN: 0-07-022770-5 Subjects--Topical Terms: Mass media. Dewey Class. No.: Cir 001.51 G1434 1986