Arens, William F. <br/><br/>
Contemporary advertising  
William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. 
 - 5th ed. 
 - Burr Ridge, Ill.   Irwin  c1994                                                                        
 - xxx, 573, [81] p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>Cir 659.1 Ar3 1994