Impact on contemporary marketing on sales revenue of local coffee shops in Iloilo City / by Tisha Rovi B. Mendoza, Erl Louis S. Gaviloria, Nathan Joshua Junil P. Milan, Riane Athena Ester C. Makani, Niccolo G. Dojoles, & Frederick Manuel E. Loring.
Contributor(s): Mendoza, Tisha Rovi B | Gaviloria, Erl Louis S | Milan, Nathan Joshua Junil P | Makani, Riane Athena Ester C | Dojoles, Niccolo G | Loring, Frederick Manuel E.
Publisher: [Iloilo City] : [Ateneo de Iloilo}, c2025Description: 41 p.Subject(s): Marketing (Contemporary) | Coffee shops--Iloilo City | Facebook (Electronic resource)DDC classification: Ref 373.07 Im71 2025 Summary: In the modern world, contemporary marketing strategies are vital for local coffee shops in order to achieve a cost efficient and adaptable tool to increase brand identity against branded coffee shops. This study investigated the impact of contemporary marketing strategies on the sales revenue through business performance indicators of local coffee shops in Iloilo City. There is a gap in existing literature on contemporary marketing regarding the exact context of the local coffee shops of Iloilo City, thus calling for localized research. This was conducted through a quantitative research approach in which the study followed a descriptive research design, specifically a descriptive correlational study. Local coffee shops in Iloilo City were selected to be respondents through purposive sampling technique, which was narrowed down to 20 participants that fit into the characteristics of those who use Facebook. The statistical tools used were mean, Pearson's product-moment correlation, and multiple regression for data analysis. The findings revealed that local coffee shops strongly agree with the use of contemporary marketing with a value of 3.393 and its impact on sales revenue with a value of 3.364. It also reveals that contemporary marketing has a positive relationship with sales revenue, with an r-value of 0.949, but shows that perceived usefulness has no direct effect on success rates, and hence local coffee shops may improve on this factor.| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
.png "Book"){kind=icon}
Book
|
High School Library | High School Library | Reference | Ref 373.07 Im71 2025 (Browse shelf) | 1 | Available | HSD-127 |
Browsing High School Library Shelves , Shelving location: Reference , Collection code: Reference Close shelf browser
| Title | Author | Pages |
|---|
In the modern world, contemporary marketing strategies are vital for local coffee shops
in order to achieve a cost efficient and adaptable tool to increase brand identity against branded coffee shops. This study investigated the impact of contemporary marketing strategies on the sales revenue through business performance indicators of local coffee shops in Iloilo City. There is a gap in existing literature on contemporary marketing regarding the exact context of the local coffee shops of Iloilo City, thus calling for localized research. This was conducted through a quantitative research approach in which the study followed a descriptive research design, specifically a descriptive correlational study. Local coffee shops in Iloilo City were selected to be respondents through purposive sampling technique, which was narrowed down to 20 participants that fit into the characteristics of those who use Facebook. The statistical tools used were mean, Pearson's product-moment correlation, and multiple regression for data analysis. The findings revealed that local coffee shops strongly agree with the use of contemporary marketing with a value of 3.393 and its impact on sales revenue with a value of 3.364. It also reveals that contemporary marketing has a positive relationship with sales revenue, with an r-value of 0.949, but shows that perceived usefulness has no direct effect on success rates, and hence local coffee shops may improve on this factor.
300-399