Marketing research : planning, process, practice / Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali (Record no. 4858)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00648nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220216085138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190409s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446294369 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Res 658.83 B449 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Preferred name for the person | Benzo, Riccardo |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : planning, process, practice / Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | SAGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 410 p. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| PROGRAM TYPE | Technology and Applied Science (medicine, engineering, agriculture, home economics, radio, TV, and aviation) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Research -- Methodology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fourali, Chahid. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohsen, Marwa G. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reserve | High School Library | High School Library | Senior High School | 2019-04-09 | Library Budget | 6412.00 | 7238 | Res 658.83 B449 2018 | HS7238 | 2019-04-09 | 1 | 6612.00 | 2019-04-09 | Book |