Effectiveness of business strategies to improve income generation of a small cafe in Iloilo City / (Record no. 12998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02138nam a2200193 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Ref 373.07 C4552 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chong, Kate Ysabel F. |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of business strategies to improve income generation of a small cafe in Iloilo City / |
| Statement of responsibility, etc. | by Kate Ysabel F. Silla, Marie Ann Therese A. SIlla, & Anne Margaret J. Torreta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [Iloilo City] : |
| Name of publisher, distributor, etc. | [Ateneo de Iloilo], |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 67 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Due to the risks that threaten the survivability of Micro, Small, and Medium Enterprises (MSMEs) in the Philippine economy, income generation has become a crucial factor that thrives business operations forward. The study aimed to determine whether implementing business strategies from successful café MSMEs can boost sales for an equally small, low-income café in Iloilo City. The business strategies were categorized into the following: the amount of revenue, number of customers, and Facebook reach and engagement, all of which were found to affect income generation. Data was first gathered from three MSME cafés using structured checklist questionnaires, then compiled into commonly observed business strategies that serve as the intervention implemented in the experimental business. Afterward, the cafés performance on the three factors was recorded through an observation sheet, with a three-week timeframe given for the pre and post-test and a one-week break in between for the intervention. This was interpreted using the two matched samples Wilcoxon Signed-Rank Test, where results showed no significant difference before and after the intervention for revenue and customer number. However, there was a significant difference in Facebook reach and engagement, denoting the current prevalence of social media. Overall, the researchers concluded that the implementation of business strategies had no significant impact on the income generation of the business. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| PROGRAM TYPE | REFERENCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Coffeehouses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate profits |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS | |
| Personal name | Silla, Marie Ann Therese A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME/OTHER AUTHORS | |
| Personal name | Torreta, Anne Margareth J. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Item type |
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| Reference | High School Library | High School Library | Reference | 2025-03-13 | Donation | D-068 | Ref 373.07 C4552 2024 | HSD-068 | 2025-03-13 | 1 | 2025-03-13 | Book |